Target Audience

It is finally clear - after many changes - that the target audience for this piece is definitely teenagers and young adults. They can relate and respond effectively to the comical use of the internet dating scene in a college environment. Admittedly, many teenagers would not use the internet for finding a beloved partner but this is the idea - that it is unusual and therefore provoking an audience reaction.

Case Study: A Cinderella Story (2004)

Released in 2004, A Cinderella Story is typical of most teenage romcoms from America. Feel good, slightly cliché and designed to appeal to a large audience.

Budget: $20,000,000 US

Gross: $51,431,160 US

Interestingly, it only grossed £3,753,534 GB.

This is perhaps a British audience was and maybe still is slightly wary of feel good US romcoms, and whether they portray a genuine image of college-life in America. Of course, they generally don't.

This film is particularly relevant to what I wish to achieve, because the two protagonists get to know each other over the internet. This is a good model for how my story can develop using the internet.

Realisation the trailer isn't going to plan with the current expectations

Filming difficulties

After starting to film, some immediate problems have arisen.

• The lighting is an issue - filming at night to get images of bright lights is not as successful as expected because the camera isn't picking up enough light and quality is very poor. Below is a video from when I went to take some night time shots of lights.

As you can see, it's incredibly poor and not what I was aiming for. Amendments will have to be made to rectify this issue.